Medium

Luis Hermosilla

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Luis Hermosilla

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Jul 16, 2025

An ode to breaking things

Musings on how to prepare ourselves and steer a new direction of the craft and design now that AI is challenging the status quo

Photography of a woodworking workbench with some tools usef for working with wood on display

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Luis Hermosilla

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Oct 17, 2018

Dieter Rams: 10 principles of Good Design applied to UX design

All of us, passionate about design, art or technology have probably heard of Dieter Rams at some point in our lives. In my case, it’s one…

Dieter Rams: 10 principles of Good Design applied to UX design

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UX Collective

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Luis Hermosilla

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Jul 9

DesignOps in the age of AI: when governance becomes orchestration

DesignOps is shifting from governing human-led process to orchestrating human and AI technology towards ethical, meaningful outcomes.

Sunrise viewed from space, with the sun flaring bright orange-white just above Earth’s curved horizon, which glows in a thin band of blue and red against the black of space. Part of a spacecraft’s dark silhouette, including a vertical fin or antenna, is visible in the lower left foreground.

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UX Collective

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Luis Hermosilla

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Apr 20

The art of subtraction in a world of infinite features

A reflection on clarity, restraint, and what it truly means to design meaningful experiences looking at the bigger picture

Image of a wall with images, text stuck to it with two big paper cards that read “Less is more”.

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Bootcamp

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Luis Hermosilla

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Mar 20

“Vibe” coding killed the No-Code star

No-code lowered the floor. Vibe coding removed it completely. And that difference changed how we build things today.

“Vibe” coding killed the No-Code star

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UX Collective

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Luis Hermosilla

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Nov 28, 2025

Creativity is dead; long live creativity

My shifting view of creativity shows it grows from slow, deliberate practice, experimenting, failing, refining, not from instant results.

Image of a wall with artwork hanged including a skateboard and framed drawings.

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Bootcamp

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Luis Hermosilla

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Apr 1, 2025

What else is there?

Reflections of an experienced lead designer in the age of everything-AI and how to navigate innovation, creativity and the road ahead

What else is there?

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Bootcamp

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Luis Hermosilla

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Oct 28, 2024

Beyond screens and prototypes

How the last few years have shown me that we, designers should acknowledge that users do more than interact with the products they design

Beyond screens and prototypes

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UX Collective

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Luis Hermosilla

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Apr 9, 2024

For a more honest use of AI

How to embrace change and integration of AI as a new technology without cutting on user experience quality and improving the way we deliver

Image of a desk with a laptop, scribbles in a whiteboard and artwork reclined in the wall.

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Slalom Build

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Luis Hermosilla

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Jan 23, 2024

Seeing Is Solving: How Design Deliverables Shape Better Products

Leveraging the output of designers to enable better collaboration, enhance solutions, and support alignment between teams and stakeholders

Seeing Is Solving: How Design Deliverables Shape Better Products

Luis Hermosilla

Luis Hermosilla

Lead Experience Designer. Digital wanderer. Based in London. Passionate about all things design. Music, art and photography enthusiast. www.luigiht.com

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