Learnings from having applied, shaped and used many different interpretations of the HCD and Design Thinking process across different companies and projects. — From having worked in different organisations with different approaches to design, one of the topics that kept being a conversation within the product team was always the design process and how we could optimise it to do our best work. …

How the use of No-Code tools in both a professional environment or launch personal ideas and side-projects can bridge the gap between non-technical people and the tech industry — For those working in tech, we are constantly working around improving the lives of our users by fixing, iterating and changing digital services and products. In the best of cases, that’s done by a team of designers and developers that work with many parts of a business to understand their…

Key takeaways from all the conversations that I took part in with designers and people interested in getting into design in 2021 — Like many other people, 2021 was a year that forced all of us to stay more time indoors and that among other things forced me to try to diversify how I was spending my free time, especially with all things design-related. In the past years, I’ve attended many in-person meet-ups…

Learnings and insights from my journey as a digital product designer and first steps as a design manager — For the past few years, in every company I’ve worked, I helped build, structure and improve their product design teams; from ensuring everything was accessible to every member of the team as well as other stakeholders to set up processes to work seamlessly in our tasks and with our team…

Learnings and highlights of our journey rebuilding our own website for better scalability and maintenance with the help of No-Code tools and collaboration — Early this year, I embarked on a mission to rebuild the website of my current company on Webflow, until the date built on React, something that caused difficulties when trying to update some of the pages as well as creating new ones. In this article I will go through the…

While it’s important to keep upskilling our craft, we don’t need to forget that there’s more to our work than our primary skills, and here’s a list of my suggested secondary skills that will make you transcend as a designer — Over the last more than 10 years I’ve worked in plenty of different work environments: on my own as a sole designer for a startup, as a freelancing designing and building websites as well as designing whole mobile apps, as part of a small distributed team and finally for the…

When the average definition of an idea starts with “the Airbnb of X” or “think about it as the Uber of Y” it’s a sign that it’s time to bring some radical ideas to the table. — In a world focused on solving everyone problems and massively competing for seeing who solves the same problems in the most efficient, cheapest, and fastest way, we need to rethink our approach in the same way that in the early 1850s artists started to challenge the perception of beauty and…

Learning and insights of helping a company evolve its mission, values and visual identity in a forced remote work environment from an in-house perspective. — Backstory Following my previous post about how I helped migrate the design tool stack and how we organise design at Florence, a company I recently joined, this post is about how I helped shape a rebrand for the whole company identity, going from a single-product marketplace provider to being a SaaS…

With my process and some of my learnings for other people thinking of making the transition — If you are reading this, means that you are interested in how and why to move your designs projects to Figma. …